Privacy Policy

1. Who We Are

Scale North Media is a digital marketing company based in Hammonds Plains, Nova Scotia, Canada, owned and operated by Kerri Chambers. We provide paid advertising, funnel strategy, GoHighLevel setup, and marketing consulting services to small businesses across Atlantic Canada and beyond.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit scalenorthmedia.com or interact with our services.

2. Information We Collect

We may collect the following types of personal information:

• Contact information — name, email address, phone number, and business name provided when you book a call or submit an inquiry
• Usage data — pages visited, time on site, browser type, and device information collected automatically via cookies and analytics tools
• Advertising data — interaction data collected through Meta Pixel and Google Tags when you engage with our ads
• CRM data — information stored in our GoHighLevel CRM including appointment history, communications, and notes related to your business relationship with us
• Email engagement data — open rates, click rates, and subscription status if you receive email communications from us

3. How We Use Your Information

We use your personal information to:

• Respond to inquiries and book discovery calls
• Deliver marketing services you have engaged us for
• Send relevant email communications and updates (you may unsubscribe at any time)
• Run and optimize paid advertising campaigns on Meta and Google platforms
• Improve our website and understand how visitors interact with our content
• Maintain records of our business relationship in GoHighLevel
• Comply with legal obligations under Canadian and applicable US law

4. Cookies & Tracking

Our website uses cookies and tracking technologies including:

• Meta Pixel — tracks visitor behaviour to measure ad performance and enable remarketing on Facebook and Instagram
• Google Analytics / Google Tag — tracks website traffic and campaign performance for Google Ads
• GoHighLevel tracking — supports funnel performance and lead tracking within our CRM

You may opt out of interest-based advertising through your browser settings, the Digital Advertising Alliance opt-out, or the Digital Advertising Alliance of Canada.

5. Sharing Your Information

We do not sell your personal information. We may share it with trusted third-party service providers who help us operate our business, including:

• GoHighLevel — CRM, funnel, and email platform (data stored on US servers)
• Meta (Facebook/Instagram) — advertising platform
• Google — advertising and analytics platform
• Email service providers — for sending marketing communications

All third-party providers are required to handle your data securely and in accordance with applicable privacy laws.

6. Data Storage & Transfers

Scale North Media is based in Canada and operates under the Personal Information Protection and Electronic Documents Act (PIPEDA). Some of our third-party tools store data on servers located in the United States. By using our website or services, you consent to your information being transferred to and processed in the US, which may have different privacy laws than Canada.

We take reasonable steps to ensure your information is handled securely regardless of where it is stored.

7. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information (subject to legal obligations)
• Withdraw consent for marketing communications at any time by unsubscribing
• Lodge a complaint with the Office of the Privacy Commissioner of Canada

To exercise any of these rights, please contact us using the details below.

8. Data Retention

We retain personal information only as long as necessary to fulfil the purposes for which it was collected, or as required by law. CRM records for active or former clients are typically retained for a period of 3 years following the end of our business relationship.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.