About Kerri
Rooted in Halifax.
Built for purpose.
30+ years serving clients · Ads strategist · Community advocate
I came to Halifax
looking for home.
Five years ago I moved to Nova Scotia with my family and something shifted. The pace, the landscape, the community — Halifax felt like a place where people actually looked out for each other.
I've been on a healing journey a long time. That path led me toward alternative medicine, the outdoors, and a deeper understanding of what it means to live and work with purpose. Halifax gave me the space to lean fully into all of it.
My Journey
The long way
to exactly here.
I've always loved working with people.
I just wasn't always sure what that looked like. For as long as I can remember, I was drawn to the holistic world — in part because it was quietly supporting my own healing. After having kids, I joined a direct sales business almost on a whim, and quickly found myself climbing to senior leadership.
I loved the product and was genuinely passionate about sharing it with others. But even more than that, I loved learning how to lead — supporting my team, and watching people who never thought they could do something learn a new skill, push past what scared them, and walk away with real confidence in themselves.
Every setback taught me something I still carry.
I've lived with Crohn's disease for more than half my life. Over the years, I healed my gut through diet and holistic care — but an autoimmune condition means the risk of getting sick again never fully goes away. After a severe arm injury, I ended up living in an apartment with hidden mould damage, and spent years fighting mould toxicity as a result. I had to become my own health advocate, learning to navigate a system that didn't always have easy answers. Along the way there were a few burnouts, and five and a half years ago, a concussion that took real time to recover from.
None of it was easy, but I wouldn't trade what it taught me. Every challenge built a kind of strength and tenacity I didn't know I had, and it forced me to be patient with myself in ways I never had been before. It led me down a real path of self-discovery — spiritual, physical, emotional — and today I'm deeply grateful not just for the healing, but for the ability to sit with someone else going through something similar and say: I understand, and there's a way through.
If it's meant to happen, it will.
My family and I moved to Nova Scotia four and a half years ago, right in the middle of my concussion recovery — and right in the middle of COVID. We didn't know a single person here. Buying and selling a home during a pandemic came with more risk than we could fully account for. But something kept pulling us east, and we made a promise to ourselves: if it's meant to happen, it will. It did.
Halifax turned out to be exactly the place I needed to heal — the ocean, the hiking trails, the quiet. No distractions, just space to become well again.
Every story shapes how we work.
Let's Have a ConversationI wanted others to find what helped me heal.
A few years ago, I saw an ad for an ads manager position and thought, without hesitation, I could do that. I'd already been doing similar work inside my own direct sales business for years — building audiences, managing campaigns, helping people find what they needed. But I realized I wanted to do more than manage ads. I wanted to help the kind of businesses that had helped me heal actually be found — the community-based, wellness-minded businesses doing real good in people's lives.
Scale North Media is that work. It's everything I learned about leadership, marketing, and resilience, built into a business that exists to help other purpose-driven people finally be seen.
Seven years as a senior leader in direct sales taught me how to build teams, drive results, and create systems that scale — structured, purposeful, and built to last.
Ready to see if we're a good fit?
Book Your Free CallPurpose-driven work
was always the plan.
My career gave me an unusually deep foundation: understanding technology, managing complex products, and most importantly, genuinely serving clients through every stage of growth.
Scale North Media is the natural next chapter — ads management and growth strategy for community-driven businesses and wellness brands who deserve expert-level strategy.
Career pathThe values behind
the work
I only work with businesses genuinely trying to make their communities better — it's the filter for every client conversation.
No vanity metrics, no overpromising. Thirty years of client relationships taught me that straight answers build trust.
We build systems that attract the right people, not just any people. Sustainable growth comes from trust.
My job is to handle the ads, funnels, and systems so you stay focused on the work that actually matters.
Your business systems should feel effortless — not like homework. I make sure they do.
If this sounds like the kind of partner
your business has been looking for —
let’s talk.